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SOCIAL MEDIA & CONTENT CREATOR

hi, I’mRishika

I think in hooks, saves and shares. Reels, Canva, CapCut and copy in English and Hinglish, all in one workflow, with a Psychology student’s eye for why people stop scrolling.

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Portrait of Rishika Bharti in a red top with a white flower in her hair
HIRE
ME!
HOOKS
SAVES
SHARES
OPEN TO
WORK
ABOUT

Strategy, words, design and edit, in one person

Study desk with laptop showing notes on owned, paid and earned media, a handwritten diary and glasses

I’m a Gen Z creator studying BA Psychology at Munger University. Attention, behaviour and motivation are my classroom, so I write content people actually connect with.

I plan the calendar, write the hook, design the post and edit the reel. Proactive, observant, happy to pitch ideas on my own, quick with feedback and deadlines.

Jamui, BiharEnglish + HinglishLearns tools fast
WHAT I DO

What I can do for you

Plan

Monthly Instagram calendars around student life, humour, exams, gifting moments and college seasons.

Create

3-5 posts or reels a week: idea, caption, final edit. Smooth with design teams.

Write

Hooks, captions, polls, story questions and WhatsApp pre-order CTAs in natural Hinglish.

Trend, but original

Spot trends and make them mine, never copying creators or copyrighted characters.

Track

Saves, profile visits and enquiries show what works, then I do more of it.

Community

Reply to comments, collect follower ideas, keep a practical content calendar.

ENGLISH + HINGLISH

One idea, two voices

I write in clean English and natural Hinglish, and switch tone to match the audience.

HOOK
ENGLISHYour diary isn’t just for notes. It’s for your whole story.
HINGLISHIs diary mein sirf notes nahi, tumhari poori story aayegi.
HOOK
ENGLISH11 pm. Not hungry. (Hungry.)
HINGLISH11 baje raat. Bhookh nahi hai. (Bhookh hai.)
CAPTION
ENGLISHExam tomorrow, haul tonight. Pick your cover, pick your vibe.
HINGLISHExam kal, haul aaj raat. Cover chuno, vibe chuno.
CTA
ENGLISHComment your favourite cover. WhatsApp us to pre-order.
HINGLISHApna favourite cover comment karo. Pre-order ke liye WhatsApp karo.
PROOF OF WORK

Work that shows my thinking

🌱

Nurture Counselling

Startup · Social media & content

  • Working with a counselling startup on its Instagram content and community
  • Gentle, human captions and reels that make people feel safe to save and share
  • Psychology background guides tone, so content informs without overwhelming

30-day reel series

“Become a social media manager in under 30 days.” I script, shoot and edit every episode myself, so the learning happens in public.

Scripted + edited by me

Mock campaign ↓

Zomato · Aaj Ka Mood, all 10 slides, is just below.

CAMPAIGN

Mock campaign: Zomato · Aaj Ka Mood

A data-backed Instagram campaign built on Zomato’s Q2 FY27 results (+21.5% food delivery NOV growth), with personas, past-campaign gaps, a 30-day rollout and KPIs. All 10 slides below.

Campaign slide: 1 · The cover
1 · The cover
Campaign slide: 2 · The numbers
2 · The numbers
Campaign slide: 3 · The insight
3 · The insight
Campaign slide: 4 · Buyer personas
4 · Buyer personas
Campaign slide: 5 · Past campaigns, decoded
5 · Past campaigns, decoded
Campaign slide: 6 · The big idea
6 · The big idea
Campaign slide: 7 · Content pillars
7 · Content pillars
Campaign slide: 8 · 30-day rollout
8 · 30-day rollout
Campaign slide: 9 · KPIs & budget
9 · KPIs & budget
Campaign slide: 10 · Thank you
10 · Thank you
REEL SCRIPTS

Hook. Value. Clear CTA.

01Social media basics

Owned, Paid, Earned: decode in 20 sec

HOOK · first 3s

“Social media manager banna hai? Pehle ye 3 shabd samajh lo, warna brand ka paisa waste hoga.”

BODY · value
  1. Owned = jo tumhara hai: website, Instagram page, email. “What I own.”
  2. Paid = ads aur influencers. “What I pay for.”
  3. Earned = reviews, mentions, shares. “What others say about me.”
CTA

Save kar lo, kal batati hoon Shared media ka asli game. Follow karo, roz ek skill.

Text on screen: three big words, one per beat

02Stationery / student life

Diary brand: exam night haul

HOOK · first 3s

“POV: exam se ek raat pehle tumhari stationery haul.”

BODY · value
  1. Fast cuts: diary covers laid out, pens clicking, sticky tabs
  2. Voiceover: “Is diary mein sirf notes nahi, tumhari poori story aayegi.”
  3. Poll sticker: 3 covers, 1 vote
CTA

Comment karo kaunsa cover tumhara vibe hai. Pre-order ke liye WhatsApp us.

Hook lands in 2 seconds, cover reveal at the end

03Mock campaign reel

Zomato: Aaj Ka Mood

HOOK · first 3s

“11 baje raat. Bhookh nahi hai. (Bhookh hai.)”

BODY · value
  1. Mood in, dish out: exam stress → Maggi, payday → pizza, heartbreak → ice cream
  2. Quick meme zooms on each mood, same beat every time
  3. Caption asks the viewer to pick their own mood
CTA

Comment apna mood, hum batayenge kya order karna hai. Tap to order.

Built to drive saves, shares and app taps

04Learning-in-public series

30 days to social media manager

HOOK · first 3s

“Main 30 din mein social media manager ban rahi hoon, aur har din ka proof dikhaungi.”

BODY · value
  1. Show the day’s one skill: hooks, analytics, algorithms
  2. One mistake I made and the fix, honest and short
  3. Tiny win of the day on screen
CTA

Follow karo aur comment karo “START” for the roadmap.

Series format: same layout every day so people recognise it

SKILLS

The toolkit

Instagram ReelsContent calendarsHooks & captionsPolls & story questionsHinglish copywritingCarouselsStorytellingCanvaCapCutAnimated captionsMotion graphicsBrand consistencySaves & reachProfile visitsAlgorithm studyAudience researchSEO basicsPerformance marketing basics

Education

BA Psychology, Munger University (pursuing). Attention, behaviour and motivation.

Why me

  • Strategy, writing, design and editing in one person
  • Proactive, pitches ideas independently
  • Takes feedback well, meets deadlines

Test task ready

One diary cover design and three captions, in English or Hinglish. Sample reels on request.